Scum Design Company
Recently, we had a chance to catch up with Jamiro'quan Walters, of Averoes, to talk about his influences and creative vision for his brands Scum Design Co and Averoes. His work with the companies fall into the category of Creative Direction, but he remains hands on even throughout the various business demands of growing a brand. Jamiro was gracious enough to answer a few questions for us. For more read on below.
Tell us about how you got your start with design and fashion?
My older brother really got me into Art at an early age. I used to beg him to draw things for me, in elementary school, so I could try to sell them in class. After a while, I just picked up the pencil and started doodling things the way I've envisioned them.
I think I got serious about it in 11th grade. That's when I realized the power of social media and the fact that college just wasn't for me. I was in this dual enrollment program for graphic design and Video Broadcasting, I failed both classes. In between the time, I wasn't doing the assigned work. I was literally teaching myself photoshop and other adobe applications. I used to sneak and print out stacks of heat transfers of my designs and press them on shirts. Once I had an understanding of how to get my designs on shirts; I started selling via big cartel and the rest is kind of history. I met Travis, the co-owner of Averoes, and started illustrating and moving towards the creative direction for various start-up brands.
Tell me about your upbringing and how that influences what you do today?
It'll be kind of hard to explain my whole upbringing without overthinking it. Overall, I feel like I always had this internal battle between my imagination and reality. When things weren't the way I wanted them to be, I just used to imagine other scenarios. I think it can still be seen in my work. I try and project duality through my pieces.
Do you have a team and if so, who are they and what purpose do they fill in your creative work?
We're all a creative collective. I always try and have creative people around that I can bounce ideas off of. They give me insight on certain ideas from their perspective. They help me build good ideas into great ones. As far as purpose, they're my friends. All aiming to just create & be productive. We keep each other going.
It'll be a lot of people to name, they know who they are.
What is your creative process?
I don't have a set creative process. At this point, ideas just come randomly.
Where does your style come from?
My style comes from reality, the ugly details that no one wants to look at or accept.
What are your influences?
Literally everything, cartoons, nature and just gritty shit.
Now that you live in Portland, what are some things that you miss about Atlanta?
The weather, American Deli, the lingo and all of my friends.
Do you have anything that you wanted to accomplish here before you left?
Yeah, I wanted to put out way more content.
Are there more opportunities in your current city?
Hell yeah, it's really whatever you make it into. The scene is totally different. People have a way more chill approach to things as opposed to Atlanta's Hustle and grind. I'm just taking that same mindset and approach and just applying it here. Doors have already been opening and it's only been a month, so there's no telling where I'll be in a year.
What projects are you working on currently?
This time around I'm focusing more of my energy towards in-house projects. Scum-co is dropping a project for every month of the year. Besides that, I'll be opening an Averoes division for the west coast.
Can you elaborate on those projects? Like what they mean to you and your hopes for them?
I don't want to give away to much,
As far as hopes go I just want to put out an insane body of work and I'll just accept whatever comes with that.
Written by Jordan Neal (@urban_jordan)